“Yeah, I Saw That You Had The Baby. It Was On The Freeway.”

As people become more and more comfortable sharing private information….there is now a billboard in the Midwest that digitally displays the name and weight of baby’s from a local hospital as they are born.  What…no footage of them coming down the slide?!
According to Adrants:

Apparently, attaching an LED bar across the top of your billboard and scrolling the names, birth dates and weight of babies born at the advertised hospital is really cool. Because, well, complete strangers want to know what’s going on inside.

Explaining the revolutionary concept, Boyden & Youngblutt Advertising & Marketing Creative Director Ian Mosher said, “Having a baby is such a huge life event for new parents, and we wanted to find a unique way for the parents and Parkview to be able to share their big news with the community – and still keep it personal. The LED board seemed like the perfect solution. Having the babies’ names appear makes it more than just a billboard. It’s really a giant birth announcement.”

Would you want this???